All workFashion / Fine Art
PLINTH — Atelier Brand Site
A brand site for an invented couture-and-sculpture atelier, built to test how far a system can go with no accent colour at all — one canvas, one ink, and photography carrying every trace of hue. Hierarchy comes from scale, case and italics rather than weight, and motion does the work that shadows and cards usually do.
Year
2026
Services
Art Direction
UI/UX Design
Motion Design
Front-end Development
Industry
Fashion & Luxury
Platform
Vite · Vanilla JS
Click the demo to interact — move your cursor off it to keep scrolling.
Open live demoThe results
A site that reads as a gallery rather than a shopfront. Removing the accent forced every hierarchy decision into type and space, which is where the character came from — and the discipline is enforced rather than hoped for: the build is gated by checks that fail if any chromatic colour enters the chrome or any corner stops being square.
